CBA ‘Be More Challenge’ set to grow talent amongst kenya’s youth
Nairobi, March 1st 2014
Commercial Bank of Africa (CBA), the largest privately owned bank in the region, officially launched their Be More Account targeting aspirational 18-29 year olds, through a campaign aimed at developing the youth’s personal, professional and financial success.
The campaign ‘Be More Challenge’ has attracted participation from students in the following University institutions: Strathmore University, University of Nairobi (UON), Kenyatta University (KU), Catholic University of Eastern Africa (CUEA), United States International University (USIU), Africa Nazarene University, Jomo Kenyatta University of Agriculture and Technology (JKUAT) who will compete to get certified professional training, an internship opportunity and investment package worth Kshs. 100,000 courtesy of CBA’s Be More Account.
“The motivation behind CBA’s focus on the youth is to help create the next generation of business & entrepreneurial leaders, whose innovations and social enterprise address major unmet needs of our community. The CBA Be More proposition is premised on the compelling usefulness of assisting youth to have a launch pad to effectively plan and mould their careers and eventually go their own way,” said CBA’s Chief Executive Officer, Jeremy Ngunze.
The Be More Challenge campaign will enable students develop their personal and professional skills through a series of fun challenges, competitions, connections and mentorship with business leaders.
“The Be More account and its associated initiative ‘Be More Challenge’ is a really unique program to mentor, impact knowledge, enhance skills and build experiences in youth who truly want to succeed personally, professionally and financially,” added Mr. Ngunze.
The youth account is not only committed to developing the success of its customers, but is affordable, provides more transaction possibilities due to uniquely branded Visa classic debit card provided and better still, can be opened entirely online. Visit www.cbagroup.com/bemore
For more information, please contact:
Group Head of Marketing & Communications
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Silver Bullet PR and Events
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