CBA Group launches new proposition for employees
Nairobi, August 14, 2014
Kenya’s largest privately owned bank, CBA Group has unveiled a new proposition that targets firms with tailored financial products and services with exclusive benefits for their staff.
In addition to the traditional personal banking accounts and loans, the cba@work proposition provides services such as in-office banking, stock brokerage, and electronic banking and wealth management services through specialists who understand customers’ banking needs to employees.
“cba@work is a product that underpins the value of employees as the lifeblood of a successful company. A happy and driven workforce is not so much about how much my company pays me but how much my company values me.” said CBA’s Group Chief Operating Officer, Geoffrey Githinji.
In addition to this, staff members of signed up firms will also enjoy financial literacy training programs on how to save, spend, invest and budget. Their families will also benefit from this plan through Children’s Account, Be More Account, as well as Medical and Personal Insurance covers.
Githinji added, “Companies that offer this service are showing value for their employees by caring about their financial well-being and empowering them to access crucial services to better their lives.”
“We understand that employers would like to provide and implement structured staff benefits programs and integrated solutions at no additional costs and cba@work does just that.” Added, Gladys Akinyi, the banks General Manager for Personal Banking.
The launch of cba@work follows the rollout of other initiatives undertaken by CBA targeting needs of both corporates and their employees. This includes a convenient payroll processing system that offers a one-stop solution for all the corporate companies and their employees who bank with CBA. The bank also recently introduced new product offerings such as CBA Wealth, CBA Stock Brokerage and the USD Investment Fund, highlighting its commitment to offering relevant investment solutions.